Having learned NLP core skills for influence and New Code NLP for coaching, it’s now time to work with some specific applications of NLP in business. Whatever your title is within the business; sales, negotiation, marketing and leadership will feature either implicitly or explicitly within your role. Your ability to lead defines how far you progress in your organisation, your ability to sell defines not only how much business you can attract but how well you sell your ideas to colleagues and managers. Your ability to negotiate defines not just your ability to get the best deal, it defines your mental strength and personal effectiveness, and your ability to market defines how you communicate abstract messages in different mediums so that people have a tangible experience of relating to what is being said. For some people these skills feature explicitly in their every day work and for others they are more implicit. At whatever level, they will feature in your work as they are fundamental to business success.