I have often thought of NLP as a magnifying glass capable of emphasizing excellence in any given field of practice. The choice is simply, ‘what shall we look at through the magnifying glass?’. The original ‘Models of Excellence’ from which the first NLP applications where coded (e.g. Meta/Milton model) were therapists. In this case, the art of change was under magnification. Accordingly, NLP applications are fantastically effective in therapeutic environments like coaching, counselling, psychotherapy, group therapy and self-improvement. Of Course, not all people who study NLP want to practice it in a therapeutic setting but, for those who do, the realization that NLP can help get great results quickly, is very exciting.
One of the greatest and perhaps less discovered applications of NLP is in a social improvement setting. This can include social work, charity/NGO/NFP projects and government initiatives. Such organizations seek to identify particular groups that might be socially disadvantaged and seek improvements for them. Not only does the group in question benefit, society as a whole benefits when the group contributes more to it. As those who work in such sectors know, it can be some of the most challenging and rewarding work.
People with, for example, Drug and Alcohol addictions, Child Protection cases, Orphans, Criminal Offenders, Teenage single mothers etc. often enter the ‘system’ of care and are referred to as ‘service users’. For many of these individuals criminal penalties are pending that force them to engage with the care programs.
Take a moment to think, what would your attitude to therapy be if you were classified as having an issue you didn’t believe you had and, you were told to engage in therapy for this ‘imaginary’ issue? Now compare this attitude with knowing there is a challenge in your life, wanting to overcome it and seeking out a practitioner to guide you to a better life. I observe this difference in ‘attitude’ towards change work as one of the fundamental challenges in a social improvement setting. I fully acknowledge that the observation is a generalization and not every ‘service user’ will exhibit a non-engaging attitude. However, is it worth practicing therapy if your client is totally resistant and not involved in the process? Perhaps a conversation with a brick wall would be more fruitful.
The NLP Academy is currently partnered with a project working across several south London boroughs targeting the government classified group – NEETs. The group covers young people aged between 16-24 who are Not in Education Enterprise or Training (NEETs). The aim is to help them to work or gain further qualifications. In the recession the NEET group has seen unprecedented numbers. Although participants can volunteer for the program most are referred by other professionals including social workers, careers advisors, youth offending teams and Pupil Referral Units (PRUs). Sessions range from one-to-one coaching to groups of 20+. The actual content delivered to the group is based around NLP tools for self-awareness, communication, motivation and goal setting. Yet this is only one aspect. NLP is used in the delivery of the content. I consider this to be just as, if not more, important than the content itself.
(ITA)NLP training/coaching methods directly address the issue of ‘resistant’ or ‘non-engaging’ participants. Some of these methods are easy to adopt and can immediately support an agreeable atmosphere in which interaction is heightened.
Firstly, - Choose Your Assumptions.
A very useful operating assumption from NLP is “there are no resistant clients, only inflexible communicators”. It just so happens that I have never had any ‘resistant’ clients in a social setting – only ‘responsive’ ones. Imagine your body language, voice tonality and speech as you enter an interaction that you believe is going to be ‘extremely difficult’. Now compared it to a conversation you believe is going to be ‘friendly’. Your verbal and non-verbal communication reflects your perception turning a potentially ‘friendly’ meeting into ‘difficult’. Whenever I am told “this child is difficult’ or ‘off-the-rails’, ‘unreachable’, ‘aggressive’ and especially ‘resistant’ I clear my mind of all labels that can adversely presuppose the experience I am about to have. By adopting this simple attitude you can take responsibility for your communication, check what your participants have understood and exercise the flexibility needed to speak in the way that your clients understand.
Secondly,- Whats This All About Then?
When people are interested in each other, on conscious and unconscious levels (see article on rapport) there is often a productive dynamic to the conversation. The frequency and timing of well placed questions can emphasize an appropriate level of interest, gain vital information on how to communicate to the group and check the meaning of what is being communicated.
Particularly when working with groups in a social setting, the first thing I do after introductions is ask a series of questions. The aim is what NLP terms as Framing.
Framing is essentially a linguistic technique. Just like a picture frame draws attention to a painting and a structural frame provides support to a building, linguistic framing keeps attention on achieving a purposeful conversation. A very useful frame to use at the beginning of a session is a Pre-frame. This is where you get to set up the parameters of the coming conversation and manage expectations. You can ask for a series of agreements ranging from how long you want the session to last, topics to be covered, acceptable behaviour, goals, when to take breaks etc. Using questions to build the pre-frame encourages interaction from the very beginning. Start by asking basic questions with genuine interest. Questions with easy answers and little scope for serious disagreement are good openers, for example ‘so your name is…?’, ‘are you from around here?’, ‘how long have you been on the program?’. Before you get to asking more searching questions make sure you establish a purpose or intention. This can be done around the question ‘so what do you think this is all about then?’ The answer could reveal the central expectations about the session. Utilize this to make sure your intentions match or you agree on what the intention will be. I go so far as to suggest that it’s not worth carrying on unless you can get an agreement on this vital factor. Afterwards you can comfortably build the Pre-frame e.g. ‘What do you think is acceptable behaviour?’, ‘when shall we take a break?’, ‘I want to cover XYZ today, can we all agree to this aim?’. Summarize the main points agreed upon to strengthen the frame (I call this ‘Sealing Our Deal’). At anytime during the conversation feel free to refer back to the Pre-frame in order to keep the session on track. In my personal experience I have found that the session is only as good as the frame.
Thirdly, - Pick the Right Tool for the Job.
NLP is packed full of great tools for improving lives and achieving potential. Practitioner courses are the best place to get to know all these tools. What I can suggest here is one basic process used when dealing with social improvement.
After establishing the intentions of the work, remain as flexible as possible in achieving that intention. Be guided by what is working for your clients and pick the NLP tool that they are most likely to use. You may need to adjust your plan by the second to achieve this.
Spend time defining the current situation in your clients’ terms. Whatever your client group is, be it drug and alcohol addiction or domestic violence, make sure they describe it as they experience it, not as the text books say it is!
Work to identify their true pay-off or intention of staying as they are. Seek different ways of achieving the pay-off that gives them more choice. Do this by ‘pulling’ the alternatives from them using questions and the spirit of exploration; avoid ‘imposing’ your view of whats’ right and aim for your client to own the solution. Identify and better resource what prevents them from acting with more choice.
Deeply attach your clients to the life they can enjoy in the future once they have shed the label of the group to which they now belong.
I am fully aware that the above may be easier said than done, and the good news is NLP is filled with practical tools that help you to achieve my suggestions. I found that using the process I have outlined fosters independence amongst the group and helps individuals to help others within the group.
This is a really brief insight into how NLP can be applied for social improvement. The potential is great and the hope is that new and existing practitioners will help realize that potential.
Assumptions. It’s true that when I enter a conversation or exchange with someone with a positive curiosity (that is, that I am truly interested in what they have to say, what they seek to communicate and what their perspective might be) the outcome is always a positive one. In my experience, when I, at some level, expect challenge - even with people I love - I experience challenge. Perhaps on a deeper level, we transmit these ‘blocks’ before we even open our mouths. More evidence that our own state is paramount.
Thanks for your support at the recent Practitioner event, Hiran. It was good to meet you.
The project with the eight London Boroughs mentioned in this article, is something we are proud to be involved with at the Academy.
The young people not who are not in education, employment or training can and will benefit from NLP to help them develop key skills to change their situation. Hiran does a great job.
I am interested in hearing from anyone else using NLP in the social sector.
I am a qualified youth worker who has worked with young people in youth servcie settings for just over 7 years and have just become a certified NLP practitioner. Since becoming certified I have started to use my new learnt skills in my sessions and can already see a change in how the young people respond to me. It’s amazing how your linguistic structure can create effective learning environments in no time.
For me one of the most important aspects to change work with young people is ownership of their choice to be in the sessions. When running school projects or working on young offenders projects, young people often think that they have no choice but to attend. I find that by just going through the, what would happen if you didn’t? question and looking at the consequences they soon recognise that they made the choice to be there. They can then become more responsive and take more ownership of their participation in the sessions.
Really enjoyed the article.
Melissa
A terrific article Hiran..thank you. I am soon to develop and a program for 15-20 yr olds in rural South Australia. ‘repeat offenders’, ‘substance addicted’, ‘70% indigenous’ and, ‘low literacy/numeracy’ is how they have been tagged.
I am planning group and individual interventions using my newly acquired NLP understandings (I have almost completed my practitioner level) together with my background in allied health/adult educ/cog science. I am keen to use a range of art forms in the program as my experience tells me that this is a great way to build rapport and to work with unconscious mind.
I would be really keen to correspond with you to gain more detail of how you have contextualised specific NLP strategies for use with groups of ‘disenchanted youth’ and in turn to share my experiences and program that I develop.
my email address: .(JavaScript must be enabled to view this email address)
Really interesting. I am a senior lecturer in social work and have used nlp in my practice, management and teaching. I am currently writing a chapter on solution focused approaches and nlp for inclusion in a book on social work methods. I will also soon be supervising a research associate working to improve outcomes for young people in the ‘intensive residential sector’.
The apsects of nlp I find particularly relevant to these settings at present are often around rapport, communication, outcomes and beliefs, especially limiting beliefs. Many of the people I have worked with have very limited ideas about their abiity to make a difference to what appear to be overwhelming problems or experiences. This may be a ‘result’ of abuse or trauma, family experiences, poverty, discrimination etc. And yet, some people have had these experiences and been in some sense strengthened by them. For example I remember one person saying to me that they had already experienced the worst thing that could happen so they knew that they could deal with anything. I’d be really interested to hear from anyone using nlp in social work settings, schools, prisons etc. and especially people interested in developing a better evidence base. I know from my own experience that nlp ‘works’ and we need to find ways of extending this to the poorer and more ‘excluded’ parts of society.
wow! some great comments that really demonstrate the will to inspire change and difference in the larger community! How inspiring!
Id like to take this opportunity to request we keep the dialogue sustained in this area, I would certainly enjoy it and I believe it can benefit many of us! I can be contacted through the academy, on the forum or on .(JavaScript must be enabled to view this email address) .
I too would be particularly interested to hear about experiences of social change work/methods/ideas etc, the challenges faced and questions around how NLP can help.
Working with the NEETS group contains what seems to be a common requirement -
inspiring groups of people to constructively question their environment and behaviour in order to gain solutions, getting the group to sustain those solutions, and, for those solutions to interact ecologically with the rest of society.
What are your ideas and questions about this in the groups that concern you? How would you achieve it?
As you progress in your work with NEETS, I’d be interested to know how you support them through challenges that might arise from family and social elders. A while ago, when working with the LSC, one of the real challenges was the often several generations of ‘labeling’ that came into play. I’d guess that what works in this context would also work in the many coaching contexts where loved ones can sometimes unwittingly hamper a person’s progress.
As someone in search of NLP training and armed with some pretty high standards. The more I discover of Michael Carroll’s organisation (the NLP Academy) the more pleased I am that I shall be training with them.
NLP as a tool for social change is a brilliant concept and I will be delighted to get involved in it if the opportunity arose.